Since the inception of first strategic alliance with PAVOCOMMS-Mcalls in 2017, MMspot Sdn Bhd (MMSB) in-house built Digitalized Rewards Platform and MMspot App has been at the forefront of the constant innovation in consumer experiences. Through this journey, we had learned with consumer brand the biggest challenges they were facing was an inability to fully capture the subscriber behavior data, identify subscriber digital experiences and to communicate effectively with the subscriber prior engage our Platform.
Developed on a big data, artificial intelligence, fully encrypted & secured platform, MMspot finally enabled brands to use and integrate existing infrastructure to identify and understand each consumer or subscriber, and directly communicate with the subscriber through mobile technology.
Align with the rapid change in Technology, card-less, mobility rewards program, the PaaS solution closed the loop on customer or subscriber acquisition, engagement and retention and borderless across the world.
With the explosion of e-Commerce in the following decade, MMSB addressed another major pain point brand owners were facing, which was to quickly , easily and reliably establish an online presence. With another strategic smart partnership of renown e&m-Commerce platform provider, Mbooster (by Modular Wide E Distribution Sdn Bhd), MMspot platform helped brands deliver enriched eVoucher (eV) online shopping experiences with ease.
The revolutionary and ground breaking Value Multiplier Model that made every eV worth more than its published value while perform through Mbooster online shopping for other online portals or brands to explore the multiple engagement and commerce channels that were emerging at the time.
As these interaction channels continue to evolve, providing a consistent consumer experience across all of them is becoming increasing difficult for brands. As consumer expect a connected and seamless experience, MMspot has also developed products that help brands get a 360 degree single view of subscriber and inventory across all channels, so they could stitch together previously siloed subscriber journeys with data, and build unified, cross channel strategies that deliver a consistent, omnichannel experience.